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Pura Luxe Smoothing Treatment

Pura Luxe Smoothing Treatment is non-toxic, natural, keratin, sulphate and formaldehyde-free formulation that promises to eliminate or significantly reduce frizz while delivering straighter, smoother and stronger hair.

Pura Luxe Smoothing Treatment is non-toxic, natural, keratin, sulphate and formaldehyde-free formulation that promises to eliminate or significantly reduce frizz while delivering straighter, smoother and stronger hair.

Pura Luxe Smoothing Treatment is non-toxic, natural, keratin, sulphate and formaldehyde-free formulation that promises to eliminate or significantly reduce frizz while delivering straighter, smoother and stronger hair. Formulated with natural proteins and essential oils, the protein contained in the Pura Luxe treatment penetrates through to the hair’s cortex while the essential fatty oils wrap and protect the hair from day-to-day elements that our hair endures.

Pura Luxa’s patented, revolutionary formulations contain six types of amino acids that straighten the hair by transforming the internal textural memory of the hair. The presence of the amino acids in this smoothing treatment creates hair that is rich in Keratin, making it smooth and shiny while improving the condition of the hair with prolonged use. It is considered to be safer alternative to traditional Keratin treatments.

The Pura Luxe Smoothing difference:

  • Pura Luxe is a non-toxic amino based system, meaning there is no formaldehyde or toxic fumes.
  • Unlike traditional smoothing treatments that last 2-3 months, Pura Luxe smoothing delivers results for up to six months.
  • Pura Luxe clients can have their hair coloured or washed as soon as they please after having the treatment, as opposed to the 5-7 day down time of Keratin treatments.
  • The Pura Luxe Smoothing System and it Amino Building Blocker technology penetrates the hair allowing the bonds to stretch. Prolonged use of the treatment will actually improve the strength, shine and overall feel of the hair

All bookings, consultations and general enquiries can be arranged either by phone, online or with the Luxe staff in the salon.

Hair Straightening Prices

ShortMediumLongExtra Long
Pura Luxe Smoothing Treatment$385$430$470$530
Nanoplasty Straightening Treatment$365$410$450$510

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A five star salon experience

Indulge yourself and your hair with people who are passionate about making you look great and feel fantastic.
Star Rating from Lauren Dunne
6 August 2026
Highly recommend Luke at Luxe! He always does an incredible job with my short bob. He knows exactly how to shape my hair to suit me, and I've been getting compliments on my cut ever since. The gloss colour has been great as well and hides the greys and is super low maintenance. Highly recommend Luxe if you're after a great cut and a great experience. Will definitely be back to see Luke again!
Star Rating from Teny Aghamalian
18 June 2026
Thx Bella, great job.
Star Rating from Joyce Edmonds
13 February 2026
Fabulous service from Mariana who took the time again to do a great Nanoplasty treatment for my hair. Nothing was too much trouble. Thank u Marianna
Star Rating from Yanyan Chen
25 July 2026
Fab salon and Jess in particular is incredible! I get a volume cut and NOBODY does my hair better. I leave feeling amazing every time 😍
Star Rating from Rose
24 July 2026
Always the best. Jess does an amazing job. Highly recommend
Star Rating from Laura Ataides
20 July 2026
Mariana and the whole staff were amazing and exceptional at their work. They are super friendly and highly professional. Would highly recommend!!!! Will definetly keep going back !
Star Rating from Rachael Scott
17 July 2026
My first visit after lots of research for a hairdresser close to my work who could be really efficient with time. Jess did not disappoint, full head of foils, lovely head massage and blow dry in 2.5 hours. And my hair looks amazing. Highly recommend.
Star Rating from Nicole C
6 July 2026
Brodie does my hair. I don’t need to tell him what to do I trust him and it’s always perrrfect ! Everyone is so professional and lovely. The salon is gorgeous, such a relaxing space to be every 5 weeks 🥇
Star Rating from Pat Jordan
3 July 2026
I had an excellent experience with Luke at Luxe Conception Hair Salon. He transformed my medium-to-long hair into a stylish 90s-inspired bob with beautiful, voluminous layers, and he understood exactly what I was asking for. The result was even better than I had imagined.Luke is a fantastic communicator; friendly, personable, and genuinely attentive throughout the appointment. He also took the…
Star Rating from Charmaine Lubbe
19 June 2025
Patrick is fantastic as always. Thank you to the Luxe team as well . My hair always looks great. And it's a great experience.
Star Rating from Shabnam Ighani
2 July 2026
⭐⭐⭐⭐⭐Absolutely the best haircut I've had in years! The attention to detail was incredible, and the style turned out even better than I imagined. I left feeling confident and have received so many compliments since. Thank you, Luke, for your talent, professionalism, and amazing work. Highly recommended!