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True Me | Our New Favourite Styler

True Me | Our New Favourite Styler

Introducing True Me….A Professional Grade Styler without the hefty price tag.

Developed by the inventive people who originally founded GHD and Cloud Nine, True Me is the next generation of heat styling tools. And we are sure you can imagine that these people know a thing or two about creating a perfect hair styling iron – but this time they are doing things a bit differently.

After being in the pipeline for a while, the team from True Me have stuck to their goal of designing a product that is truly the best on the market, and we are proud to now be stocking them in salon and online.

True Me are dedicated to promising you a great hair day over a “good” hair day and this is how:

  • True Me has an RRP of $179. When we said it was a professional grade iron without the price tag, we meant it.
  • Smart Plate Technology: True Me’s Smart Plate Technology will take your hair from good to great every time. As a professional-grade styler, the Keratin-infused ceramic plates of your True Me Original have been developed with ion-lock technology that results in a shiner, longer-lasting finish in less time. The plates are designed so that they slide through your hair to give it a super-smooth look.
  • Temperature Control: Allows you to turn up (or down) the heat. For those who like to be a bit creative as they style, there is a 360 degree swivel cord that will keep you from getting in a tangle.
  • Protective Heat Guard: Allows you to travel with your True Me and store it on any surface.
  • Hibernation Mode: Automatically switches off your True Me after 20 minutes of inactivity – for true piece of mind.
  • 3-Year Warranty: For the ultimate confidence booster.
  • Navy and Rose Gold Aesthetics 

True Me Original

The power-packed True Me Original is a professional grade iron with all the best technology and features to help you achieve your hair goals, in less time (and with an even shinier finish). Developed by the original founders of GHD and Cloud Nine, this styler will turn ‘good hair days’ to great.

 

True Me Wide

Designed to tame even the wildest of manes with its extra wide plates, the True Me Wide is a professional grade styler with all the latest-and-greatest features and technology to help you achieve an #onpoint look, every time. Developed by the original founders of GHD and Cloud Nine, this styler will turn ‘good hair days’ to great.

Latest Blogs, Articles & Resources

15 April 2026

This season, we are launching our exclusive Autumn Hair Colour Packages, designed to ease your look into the cooler months. These curated services highlight the versatility and richness of our colour systems, giving you a seamless way to experiment with dimensional blondes, soft glosses, or natural grey transitions—all while maintaining your hair’s health and shine.

Ready for a new look?

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Star Rating from Margaret Edwards
12 June 2026
great result as usual
Star Rating from Wendy A
2 April 2025
I arrived at Luxe’s beautiful new premises today with hair that very badly needed help. Krissie magically transformed me! I love my new colour, cut & style. Thank you VERY much, wonderful Krissie - you’re a STAR 🌟 !
Star Rating from Pallavi
7 June 2026
I recently had nanoplasty and a haircut at Luxe Concept Salon, and I couldn't be happier with the results. A special thank you to Mariana and Kristina for their amazing work, professionalism, and attention to detail. They took the time to understand exactly what I wanted and made me feel comfortable throughout the entire process.My hair looks smooth, healthy, and beautifully styled. Mariana and…
Star Rating from Linnie Duncan-Parry
7 June 2026
I’m so impressed with the level of care and attention I received. Jessica took the time to understand exactly what I was hoping for, then used her expertise to guide me toward a cut that works beautifully for my hair and lifestyle. The salon is stunning too, and I had a really relaxing experience. I wouldn’t go anywhere else for my haircuts.
Star Rating from Jess Crapis
6 June 2026
I was lucky to have Jessica at Luxe Concept for my Nanoplasty Straightening Treatment. She was professional, knowledgeable, and made the entire experience comfortable and enjoyable. I'm thrilled with the results—my hair feels smooth, healthy, and beautifully straight. I highly recommend Jessica and the team to anyone considering this treatment.
Star Rating from kim stevens
5 June 2026
Always love coming here. Genuinely nice hairdressers and they do a fabulous job 💜
Star Rating from Rodna Jankovic
5 June 2026
Great Salon, great vibe and great hair. Highly recommended.
Star Rating from Chaya Jayasena
1 June 2026
My go to place for all my hair needs.Makes you feel luxurious as you step in and you are in great hands with their talented team.They are the best!
Star Rating from Victoria
27 May 2016
I've been seeing Ash for a while now and she always gives amazing results. She's done Balayage for me and full colour and my hair always leaves looking and feeling incredible. The girls at reception are always so lovely too - Victoria HEditing this ten years later - I have moved from Sydney multiple times and every time I come back I am so relieved that Ash is still here. After a horror drama w…
Star Rating from Bianca FG
28 May 2026
Vicki spent the time to talk through my colour correction and then turned my bad colour into something beautiful. Thank you!